Apply

From Scratch

no shortcuts. no guru talk.

How to build an online store in South Africa, taught by someone who has failed at it more often than he has won.

30 questions. About six minutes. Not everyone gets in.

The honest record

I have not made millions and millions.

  • Quite a few

    stores that failed before any of them worked. this is where I learned most of it

  • 3

    stores that worked.

  • R1.4m+

    in sales across those three, and still growing. sales, not profit. I won't dress it up.

Read this first

I am not here to coach you.

I am not going to hold your hand, check your homework or build your store for you.

What I will do is show you the basics, and a little bit more. Everything I wish someone had shown me before I burned money on stores that were never going to work.

The rest is yours. The point of this course is that you walk away knowing enough, and wanting it enough, to go and take on the world by yourself.

Ryan

What you will learn

The basics. And a little bit more.

  1. Choosing what to sellOne product you can price, ship and explain in a sentence.
  2. Setting up on ShopifyFrom a blank account: the domain, the settings, and what to ignore for now.
  3. Getting paid in South AfricaLocal payment providers, how long approval takes, and testing a real checkout.
  4. Pricing and bundlesSetting a price, building deals, and making sure checkout charges the right amount.
  5. The storefrontWhy a plain store often beats a fancy one, and how to publish without breaking it.
  6. Delivery and policiesShipping costs, free delivery, returns, and the pages customers actually read.
  7. Email that landsA proper address, staying out of spam, and winning back abandoned carts.
  8. Your first customersAds on a small budget: the setup, the tracking, and reading the numbers.
  9. Using AI to build itWhere it saves you weeks, and where you still have to check its work.

Before you get in

You have to apply.

There are 30 questions between you and this course. They are there to find out whether you are likely to finish it and use it.

If you are not, I would rather tell you now than take your money and waste your time and mine.

answer honestly. it only works if you do.

Fair questions

Before you ask.

When does it open?

There is no date yet. It is being built now. If you get through the application, you are told first, by email, the day it opens.

What will it cost?

The price is not set. It will be in rand, and people on the list see it before anyone else.

Which stores are yours?

I keep my stores private. You will learn everything that was done to build them, without being pointed at them.

Will this make me money?

No course can promise that, and this one does not. Quite a few of my own stores failed. You get the knowledge. What you do with it is up to you.

What if I do not get through the application?

You are told why, plainly. Nothing about you is saved, and you can apply again when things have changed.

What do you do with my email?

It is used once, to tell you the course is open. It is never sold or shared. Reply “remove” and it is deleted.